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CVGB Works
Christopher Barillas
cvbarillas@mac.com -- 917-386-8242
cvbarillas@mac.com -- 917-386-8242
In an effort to differentiate its quality wine offerings in a crowded marketplace, Beringer Vineyards commissioned our creative team to recast the winemaker's story. By framing the distinctive elements of Beringer's history in Napa Valley with original illustrations from artist Dan Bransfield, the four-page series showcased the winemaker’s notable landmarks and innovative production techniques in an engaging and approachable way. The series performed well in follow-up research, strongly resonating with New Yorker readers.