Work History — CVGB Works

January 2011 to present – Copy Director, The New Yorker

The New Yorker Creative Studio functions as an in-house advertising agency for our partners. Working closely with our digital planning and integrated marketing teams, we develop and refine programs, design comps, build media plans, and execute the sale. Fueled by the explosive growth of NewYorker.com, the bulk of client-side creative executions have shifted in recent years from print to online and digital, As content director, my role is to work closely with the designer to refine and revise the creative and steer it from conception and sale to production and final sign-off.

April 2009 to December 2010 – Marketing Consultant

Despite the steep downturn, I was able to secure a steady stream of freelance work that exposed me to premium brands both inside and far removed from the Condé Nast orbit. Branding and external marketing materials promoting The Economist's events roster, promotional and navigational text for an interactive shopping site for InStyle magazine, and a multi-media branding campaign for DealBook at The New York Times were just some of the projects I managed during this period.

August 2008 to March 2009 – Copy Director, Condé Nast Portfolio

A Condé Nast business monthly designed for big-picture analysis, Portfolio combined a robust, constantly updated online presence with well-researched long-form print journalism. Though the title did not survive the 2008 downturn, many of the magazine's writers were credited with predicting the collapse of the housing market and the global economic threat posed by over- leveraged mortgage-backed securities. One of the most interesting aspects of my tenure here was translating impregnable financial terms into easy-to-grasp language and concepts.

December 2005 to August 2008 – Promotion Copy Director, Bon Appétit

For much of its history, Bon Appétit was unfavorably compared to the luxury cooking title, Gourmet, its exclusive sister publication at Condé Nast. But as the culinary market exploded and new titles flooded the market, Bon Appétit was able to pivot and turn a perceived liability into an advantage. It changed its French title treatment to an unfussy and more approachable lowercase. Its marketing programs were made friendlier more consumer facing, Working closely with the marketing team, I worked hard to modernize its voice and the style and approach of its branding, and Bon Appétit captured market share.

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